Tracking and Analytics is Sexy!

Every website should have tracking in place. Tracking can be very useful to see what your visitors are actually looking at and what they are clicking on. You can also track were your traffic is coming from. Tracking can give you a lot of information about your site and your target audience.

When I’m looking at my tracking stats, I like to ask myself a lot of questions, and if you dig deep enough you can always find an answer.

Tracking Scenarios:

1. I saw a huge traffic spike when I posted a message on facebook. Why? Go back and see what you wrote. Did you have an appealing title, did you write something funny, was your message helpful. Once you figure it out rinse-and-repeat

2. One of my Post draws a lot of attention and comments, Why? Study that post and come up with a conclusion, maybe you were ranting that day or writing from the heart or giving your readers cutting edge information. Make sure to study why your visitors are going where they are going. This is worth its weight in gold.

3. You notice a lot of your traffic is coming from a certain state or region. This might seem odd, but I would investigate it further. If you notice most of your traffic is coming from Alaska you might want to study the demographics of that area. Is there more males then females? What is the average age or average income? These are all clues to narrow down your target audience..

Not all tracking services are created equal, Do you really want Google knowing everything about your websites and the footprints you leave behind !

The 3 most sexiest Traffic Statistic programs

• Google Analytics

  Is by far the most popular website tracking program and it is absolutely free. It has a lot of great features and if you are running a pure White Hat website then Google Analytics is a wonderful program and I highly recommend it. On the other hand do you really want Google to know every move you make on your website. Personally I don’t use Google for this reason. Sometimes I like to use Grey Hat methods that really work but Google does not agree with so I choose not to use Google Analytics.

• Stat Counter

  This is also a great free website tracking system, it is very easy to use and gives you a lot of great tracking information. They also have a WordPress plugin which is very easy to install. I have over a hundred affiliate sites and I use Stat Counter on all of them. I highly recommend this program if you want basic tracking information. Stat Counter

• Mint

  This is a paid program but worth every penny. Mint is an extensible, self-hosted web site analytics program. Its interface is an exercise in simplicity. Visits, referrers, popular pages and searches can all be taken in at a glance on Mint’s flexible dashboard. I highly recommend this program if you want to pony up the 30 bucks to use it. The great thing about Mint is they give you the tracking statistics that matter. You can find more information at Have a Mint

Make sure to get tracking in place today, I strongly suggest stat counter for your everyday affiliate sites. If you want something more serious fork out the 30 bucks for mint.

Please leave a comment below to let me know what kind of tracking you like for White Hat or Black Hat websites.

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